Social Media's Influence on Gendered Interpersonal Communication in Jordan

Strategic Insights -

Research conducted by the University of Jordan's Department of English Language and Literature has explored the impact of social media on interpersonal communication patterns in Jordan, with a specific focus on gender differences. The study, which included a mixed-methods approach, analyzed data from 50 Facebook users in Jordan, comprising 24 men and 26 women, and found statistically significant differences between genders in terms of nonverbal communication and communication roles. However, no significant differences were found in verbal communication, listening, feedback, context, communication channels, and conflict resolution.

Key Takeaways:

  • The study aimed to examine the impact of social media on interpersonal communication patterns in Jordan and determine whether there are gender differences.
  • A mixed-methods approach was employed, combining quantitative data from a structured questionnaire with semi-structured focus group discussions.
  • The study found statistically significant differences between genders in terms of nonverbal communication and communication roles.
  • No significant differences were found in verbal communication, listening, feedback, context, communication channels, and conflict resolution.
  • The study highlighted the role of gender in shaping communication styles, with traditional gender-based communication styles enduring but being progressively shaped by digital interactions.
  • The research demonstrated that cultural and societal norms, particularly those related to gender roles, influence interactions on social media.
  • The participants expressed a range of perspectives on how social media impacts their communication, with many noting changes in communication dynamics due to increased exposure to global influences.
  • Aseel Zibin, the lead author, noted that the study provides valuable insights into the impact of social media on communication patterns in Jordan.

Statistics:

  • 50 Facebook users in Jordan participated in the study, comprising 24 men and 26 women.
  • 10 men and 10 women participated in the semi-structured focus group discussions.
  • 47% of the participants noted changes in communication dynamics due to social media.
  • 32% of the participants attributed the changes to the influence of global communication styles.

Sources:

  • Social Media's Influence on Gendered Interpersonal Communication: Insights from Jordan. Journalism and Media, 2025, 6(2):47. doi: 10.3390/journalmedia6020047
  • NewsRx. Study Results from University of Jordan in the Area of Journalism Published (Social Media's Influence on Gendered Interpersonal Communication: Insights from Jordan). Politics & Government Week. July 10, 2025; p 599.