Sony Appoints Martin Homlish as Acting President of Sony Computer Entertainment of America

Strategic Insights -

As the PlayStation console is set to launch in the United States next month, Sony has announced the appointment of Martin Homlish as the acting president of Sony Computer Entertainment of America. Homlish succeeds Steve Race, who has resigned. With a wealth of experience in manufacturing, distribution, and marketing, Homlish is well-equipped to lead the team behind the highly anticipated console.

Key Takeaways:

  • Martin Homlish has been appointed as the acting president of Sony Computer Entertainment of America, effective immediately.
  • Homlish succeeds Steve Race, who has resigned from the position.
  • Homlish brings extensive experience in manufacturing, distribution, and marketing to the role, having previously served as Senior Vice President of the Consumer Products Group at Sony Electronics.
  • Sony Computer Entertainment of America is responsible for the marketing, sales, and distribution of PlayStation hardware and software in the United States.
  • PlayStation has already sold over a million units in Japan in its first six months, and the U.S. launch is expected to be highly successful.
  • At launch, PlayStation will be available in over 12,000 retail outlets in the United States.
  • Over 50 titles are expected to be available for the console by Christmas.

Statistics:

  • PlayStation has sold over a million units in Japan in its first six months.
  • Over 12,000 retail outlets in the United States will carry PlayStation at launch.
  • Over 50 titles are expected to be available for the console by Christmas.

Sources:

  • "Martin Homlish Named Acting President of Sony Computer Entertainment of America." Business Wire, August 7, 1995.
  • Contact: Sony Corporation of America Ann Morfogen, 212/833-6873 or Sony Electronic Publishing Company Jeff Fox, 310/449-2371 or Sony Computer Entertainment of America Charlotte Taylor Skeel, 415/855-8020.