Sony Launches Revolutionary VAIO UX Multimedia Computer in June

Strategic Insights -

Sony's Korean unit announced the impending launch of a cutting-edge multimedia computer, the VAIO UX, which will hit the market in June. This innovative device promises enhanced portability and a wide range of multimedia features, setting a new standard in the laptop computer market. The VAIO UX is touted as the smallest and lightest pocket-type computer in the world, weighing a mere 517 grams. It will run on an Intel 1.2 GHz microprocessor, Microsoft Windows XP operating system, and feature a 4.5-inch wide flat screen, 30GB hard disk drive, and 512MB memory.

Key Takeaways:

  • The VAIO UX is the smallest and lightest pocket-type computer in the world, weighing 517 grams.
  • The device features a slide-type keyboard, touch screen, wireless LAN, digital multimedia broadcasting, global positioning system, and voice over Internet protocol (VoIP).
  • The VAIO UX will be priced at around 1.8 million won (approximately $1,900), with Sony Korea announcing the official price in mid-June.
  • The device will run on an Intel 1.2 GHz microprocessor, Microsoft Windows XP operating system, and feature a 4.5-inch wide flat screen, 30GB hard disk drive, and 512MB memory.
  • Sony will also release laptop computers equipped with a blue-ray drive, which can store up to 25 gigabytes, five times more than current DVDs.
  • The launch of blue-ray laptop computers will be the first of its kind in the world, offering larger storage space and high-resolution screen images.
  • The device is part of Sony's efforts to compete with other PC makers, including Samsung Electronics, Microsoft Corp., and Intel Corp., which jointly launched the ultra-slim mobile PC, SENS Q1, earlier this month.
  • Sony Korea expects the release of the new mobile computer to open a new chapter in the laptop computer market.

Statistics:

  • 517 grams: The weight of the VAIO UX.
  • 1.2 GHz: The clock speed of the Intel microprocessor.
  • 30GB: The capacity of the hard disk drive.
  • 512MB: The amount of memory.
  • 25 GB: The storage capacity of the blue-ray drive.
  • 1.8 million won: The approximate price of the VAIO UX (before official announcement).
  • 5x: The increase in storage space offered by blue-ray technology compared to current DVDs.

Sources:

  • Yoon Yeoeul, president of Sony Korea
  • (TSE:6758) - Sony Corp.
  • Yonhap
  • (KSE:005930) - Samsung Electronics Co.
  • Microsoft Corp.
  • Intel Corp.