South Korean PC Manufacturers Launch Intel's Centrino Technology in Laptops

Strategic Insights -

South Korean personal computer manufacturers, Samsung and LG, have unveiled 14 new notebook models equipped with Intel's new Centrino technology, a mobile computing chip package that includes a microprocessor, chipsets, and wireless networking capability. This new technology aims to bring all-in-one entertainment devices for consumers and digital offices for business users. The Centrino chip package, dubbed "Sonoma," doubles graphics performance, increases data processing speed by 25%, and improves wireless Internet connection speed by 24%. The laptops with this technology are priced between 2.5 million won and 3.5 million won, making them up to three times more expensive than entry-level notebook computers.

Key Takeaways:

  • Samsung Electronics Co. and LG Electronics Inc. unveiled 14 new notebook models with Intel's new Centrino technology.
  • The Centrino chip package, dubbed "Sonoma," doubles graphics performance and increases data processing speed by 25%.
  • The technology also improves wireless Internet connection speed by 24% compared to its predecessor.
  • The laptops with this technology are priced between 2.5 million won and 3.5 million won.
  • LG Electronics aims to capture 20% of the domestic laptop market this year and 35% next year.
  • Samsung Electronics is the country's No. 1 laptop computer maker, and LG Electronics is the second-ranked rival.
  • The new Centrino technology is designed to make laptop computers all-in-one mobile devices for gaming, home theaters, digital music players, and business companions.
  • Intel has focused on the notebook market over the past few years due to slow growth worldwide in the desktop computer market.
  • The notebook business of LG Electronics is a combination of their globally competitive optical storage and flat-screen technologies.

Statistics:

  • 14 new notebook models unveiled with Intel's new Centrino technology.
  • Data processing speed increased by 25% compared to predecessor.
  • Wireless Internet connection speed improved by 24% compared to predecessor.
  • Laptops with this technology priced between 2.5 million won and 3.5 million won.
  • 2.5 million won is equivalent to approximately US$2,418.
  • LG Electronics aims to capture 20% of the domestic laptop market this year and 35% next year.
  • Intel has focused on the notebook market over the past few years due to slow growth worldwide in the desktop computer market.

Sources:

  • Samsung Electronics Co. (KSE:005930)
  • LG Electronics Inc. (KSE:066570)
  • Intel Corp.
  • Intel Korea Ltd.
  • Yonhap News Agency
  • (Yonhap) 19-01 1544