Southwest Airlines Introduces Discounted Advance Purchase Fares for Baltimore, Louisville, and Other Routes

Strategic Insights -

Southwest Airlines has announced a promotional offer on one-way fares for select routes, including Baltimore-Washington International Airport and Louisville, Ky. The airline is offering a $29 one-way fare on these routes, with an additional $10 for travel to Chicago Midway Airport, St. Louis, and Birmingham, Ala. These discounted fares are available with a seven-day advance purchase and can be used for travel through May 23, 1995. The airline's marketing and sales vice president, Dave Ridley, emphasized the carrier's commitment to providing low fares and quality service to its customers.

Key Takeaways:

  • Southwest Airlines is offering a one-way fare of $29 between Baltimore-Washington International Airport and Louisville, Ky.
  • The airline is also offering a one-way fare of $39 between Baltimore and Chicago Midway Airport, St. Louis, and Birmingham, Ala.
  • The discounted fares are available with a seven-day advance purchase for travel through May 23, 1995.
  • Southwest's advance purchase tickets can be purchased one-way and do not require an overnight or weekend stay.
  • Tickets are nonrefundable, but reusable and upgradeable.
  • Seats are limited to a single booking.
  • Southwest Airlines now serves 45 cities in 22 states, making it the nation's sixth largest carrier in terms of Customer boardings.
  • The airline has over 17,500 employees and operates more than 1,850 flights a day.

Statistics:

  • $29: the one-way fare between Baltimore-Washington International Airport and Louisville, Ky.
  • $39: the one-way fare between Baltimore and Chicago Midway Airport, St. Louis, and Birmingham, Ala.
  • 7 days: the advance purchase requirement for discounted fares.
  • May 23, 1995: the expiration date for travel under the offer.
  • 45: the number of cities Southwest Airlines serves.
  • 22: the number of states Southwest Airlines operates in.
  • 17,500: the number of employees Southwest Airlines has.
  • 1,850: the number of flights Southwest Airlines operates daily.

Sources:

  • PRNewswire release, February 27, 1995
  • Southwest Airlines press release, February 27, 1995