Sprint and Northwest Airlines Team Up for "Aloha Friday"

Strategic Insights -

Sprint and Northwest Airlines are collaborating to host "Aloha Friday," an event celebrating their alliance, where one lucky winner will receive an all-expense-paid trip to Honolulu. The event will take place on June 11 at the Peabody Hotel, featuring a karaoke contest where participants can perform Don Ho's legendary songs. The grand prize winner, chosen by Don Ho himself, will receive a 7-day trip to Honolulu, including hotel accommodations, a $50 Sprint prepaid calling card, $750 in spending money, and tickets to a Don Ho performance.

Key Takeaways:

  • The "Aloha Friday" event is a collaboration between Sprint and Northwest Airlines to celebrate their alliance, offering a chance to win an all-expense-paid trip to Honolulu.
  • The event will take place on June 11 at the Peabody Hotel, featuring a karaoke contest where participants can perform Don Ho's legendary songs.
  • The grand prize winner will receive a 7-day trip to Honolulu, including hotel accommodations, a $50 Sprint prepaid calling card, $750 in spending money, and tickets to a Don Ho performance.
  • Sprint will donate 250 miles to the Northwest Airlines AirCares charitable assistance program for each person who attends the event, with the accrued mileage covering the flight costs of children from St. Jude Children's Research Hospital.
  • The event will feature a special performance by Don Ho and will take place in three locations throughout the year: Memphis, Atlanta, and Milwaukee.
  • Don Ho is best known for his songs "Pearly Shells," "Tiny Bubbles," "The Hawaiian Wedding Song," and "I'll Remember You."

Statistics:

  • The event will be held in the Continental Ballroom at the Peabody Hotel, accommodating up to 500 attendees.
  • 20-25 contestants will be randomly selected to participate in the karaoke contest.
  • The accrued mileage from the event's attendance will cover the flight costs of children from St. Jude Children's Research Hospital.
  • Don Ho performs Sunday through Thursday at the Hoku Hale Showroom at the Waikiki Beachcomber Hotel in Honolulu, Hawaii.

Sources:

  • PRNewswire article, "Sprint and Northwest Airlines Join Forces for 'Aloha Friday'" (June 8)
  • Sprint press release, "Sprint and Northwest Airlines Team Up for 'Aloha Friday' " (June 8)
  • Interview with Steve McClain, Director of Marketing for Sprint (June 8)
  • Northwest Airlines' website, "About Us"
  • Sprint's website, "About Us"