Sprint Sense Ad Campaign Effective, Says Ad Track Poll

Strategic Insights -

According to a new Ad Track poll conducted by Louis Harris and Associates and published in USA TODAY, nearly two-thirds of viewers familiar with the Sprint Sense ad campaign found the ads to be effective. The poll, which surveyed 1,225 people, found that only 14% of respondents hadn't seen the Sprint Sense ads. The ads, featuring actress Candice Bergen, were most popular with consumers ages 18 to 24, and least popular with people age 65 and older. The survey also found that 33% of women and 28% of men who liked the ads.

Key Takeaways:

  • The Sprint Sense ad campaign was found to be effective by nearly two-thirds of viewers familiar with the ads.
  • Only 14% of respondents hadn't seen the Sprint Sense ads.
  • The ads were most popular with consumers ages 18 to 24, and least popular with people age 65 and older.
  • 33% of women and 28% of men who liked the ads.
  • The ads, featuring actress Candice Bergen, were designed to ask consumers if they know how much a long distance call costs and what 10 cents can buy these days.
  • The poll was conducted jointly with Louis Harris and Associates and has a margin of error of plus or minus 3.3 percentage points.

Statistics:

  • 1,225 people were surveyed about their familiarity with the Sprint Sense ads.
  • 14% of respondents hadn't seen the Sprint Sense ads.
  • 31% of those who liked the ads said they think the ads are effective.
  • 65% of those who liked the ads also said they think the ads are effective.
  • 33% of women liked the ads.
  • 28% of men liked the ads.
  • The ads were most popular with consumers ages 18 to 24.

Sources:

"Ad Track poll." USA TODAY, 30 May 1995

USA TODAY. "About Us." USA TODAY, www.usatoday.com/about-us/

USA TODAY. "International Edition." USA TODAY, www.usatoday.com/international-edition/