Staples Founders New Regional Office Products Distributor, Staples Business Advantage

Strategic Insights -

Staples Inc. has pioneered the office products superstore industry and continues to expand its reach into the business market. The company has announced the establishment of a new regional office products distributor, Staples Business Advantage, which will serve medium to large-sized businesses throughout the metro New York tri-state area. This new venture represents a significant opportunity for Staples to bring substantial savings to these companies, leveraging the company's expertise in logistics, information systems, and merchandising.

Key Takeaways:

  • Staples Business Advantage is a new regional office products distributor that will serve medium to large-sized businesses in the New York area.
  • The company will offer a broad selection of office supplies, computers, business machines, furniture, and other products at very competitive prices.
  • Staples Business Advantage will provide free next-day delivery, customized billing and reporting, and personalized service to its customers.
  • The company has hired three senior office products executives, including Jay G. Baitler, formerly Northeast Regional President of BT Office Products USA, to lead the venture.
  • Staples Business Advantage will complement Staples' strong presence in the New York market and utilize the company's existing resources and expertise.

Statistics:

  • Staples operates 350 office products superstores in the U.S. and Canada under various names.
  • The company plans to open approximately 85 additional superstores in North America in 1995.
  • Staples Business Advantage will offer customized billing and reporting services to its customers.
  • The company will provide free next-day delivery to its customers.
  • Staples Business Advantage will be led by Jay G. Baitler, formerly Northeast Regional President of BT Office Products USA.

Sources:

  • Business Wire, "Staples Inc. Announces Founding of New Regional Office Products Distributor, Staples Business Advantage," January 5, 1995.
  • Staples Inc., "Company Profile,"accessed 1995 (no specific date mentioned in the source material)
  • Staples Inc., "About Us," accessed 1995 (no specific date mentioned in the source material)