Star Trek x Pottery Barn Teen Collaboration Brings Iconic Franchise to Home Decor

Strategic Insights -

As part of its partnership with Paramount, Pottery Barn Teen has launched a new home furnishings collection inspired by the beloved science fiction franchise, Star Trek. The collection, which is now available exclusively online and in-store, features a range of products including bedding, gear, decorative accessories, lighting, and wall decor. With its focus on elevated design and true-to-franchise details, the collection is expected to appeal to fans of all ages.

Key Takeaways:

  • The Star Trek x Pottery Barn Teen collection features iconic emblems, phrases, and starships artfully depicted on a range of products, including bedding, gear, and decorative accessories.
  • The collection includes a range of textiles, including bedding, available in different sizing options to fit spaces for both teens and adults.
  • The collection includes bold wall decor options, such as the Star Trek Wallpaper Mural, which captures the wonder and excitement of space exploration.
  • The collection is designed by Pottery Barn Teen's in-house design atelier and remains true to the elements and storytelling of the Star Trek franchise.
  • The collection is part of Pottery Barn Teen's ongoing effort to create spaces that reflect who teens are and how they live.
  • The collection includes a range of products, including:

+ Bedding: featuring intergalactic patterns and available in different sizing options

+ Gear: featuring iconic emblems and phrases

+ Decorative accessories: including multi-color "Live Long and Prosper" LED lighting

+ Wall decor: including the Star Trek Wallpaper Mural and Star Trek Silver Ornaments

  • The collection is available exclusively online at pbteen.com/startrek and in-store at Pottery Barn Teen locations.

Statistics:

  • The Star Trek franchise has celebrated imagination and exploration for over 50 years.
  • The collection features a range of products across multiple home categories, including bedding, holiday, accessories, and decor.
  • The Pottery Barn Teen home collection is designed to appeal to fans of all ages and remains true to the elements and storytelling of the Star Trek franchise.

Sources:

  • Pottery Barn Teen press release (Business Wire, September 8, 2022)
  • Paramount Consumer Products press release (Business Wire, September 8, 2022)
  • Williams-Sonoma, Inc. (NYSE: WSM) press release (Business Wire, September 8, 2022)
  • Pottery Barn Teen website (pbteen.com)