Storm Software and Acer America Corp. Announce Strategic Partnership to Bring EasyPhoto Software to Acer Aspire PCs

Strategic Insights -

As part of a strategic partnership between Storm Software and Acer America Corp., Storm's EasyPhoto software will be bundled with all models of Acer's new Aspire PCs, a line of state-of-the-art consumer electronic products designed specifically for home use. This integration will enable Aspire users to easily add, view, find, enhance, and use their photographs on their computers. With the inclusion of ClearPrint, a unique printing algorithm, users will be able to produce sharper, true-color prints for inkjet and laser printers. The partnership aims to leverage the multimedia capabilities of the Aspire environment, providing users with a seamless and user-friendly experience.

Key Takeaways:

  • Storm Software and Acer America Corp. have partnered to bundle EasyPhoto software with Acer's Aspire PCs, allowing users to easily use personal photos on their computers.
  • EasyPhoto software can manipulate photos entered into the computer via Storm's EasyPhoto Reader, a photo CD-ROM, a digital camera, or a general-purpose scanner.
  • Photos can even be downloaded over the Internet, and users can create customized file folders with images from family photographs to find files instantly.
  • Acer's Aspire PCs are aimed at the estimated 50 percent of U.S. households projected to own a computer by 1998 (according to a 1995 report by LINK Resources).
  • The Acer Aspire line consists of 11 desktop and minitower configurations, priced from $1,299 to $2,999.
  • EasyPhoto Reader, which includes both the automatic photo input device and the software, carries an estimated street price of $269.
  • EasyPhoto software is also sold as a stand-alone product for an estimated street price of $69.

Statistics:

  • 50% of U.S. households are projected to own a computer by 1998 (_Link Resources, 1995)_.
  • 11 desktop and minitower configurations are available in the Acer Aspire line.
  • The estimated street price of EasyPhoto Reader is $269.
  • The estimated street price of EasyPhoto software is $69.

Sources:

  • "Storm Software and Acer America Corp. today announced that Storm's EasyPhoto software will be bundled with all models of Acer's new Aspire PCs..." (Business Wire, Sept. 19, 1995)
  • "Acer America Corp. (http://www.acer.com/aac/), headquartered in San Jose, Calif., designs and manufactures a broad range of computer systems and peripherals..." (Business Wire, Sept. 19, 1995)
  • "Storm Software (http://www/easyphoto.com/storm/) designs computer products that make it just as easy to use photos on a computer as it is to use text..." (Business Wire, Sept. 19, 1995)