Strategic Alliance Accelerates Time to Market for Camera Phones and Other Imaging-Enabled Handheld Devices

Strategic Insights -

ArcSoft, a leading provider of digital imaging software, has announced a strategic alliance with ATI Technologies Inc., a world leader in digital media silicon solutions. The partnership aims to accelerate time to market for manufacturers of next-generation, imaging-enabled handheld devices. The alliance extends an existing relationship between the two companies and allows ArcSoft and ATI to jointly market ATI's IMAGEON handheld graphics processor and ArcSoft's Camera Phone Suite software.

Key Takeaways:

  • The strategic alliance between ArcSoft and ATI aims to accelerate time to market for manufacturers of camera phones and other imaging-enabled handheld devices.
  • The partnership extends an existing relationship between the two companies and allows them to jointly market ATI's IMAGEON handheld graphics processor and ArcSoft's Camera Phone Suite software.
  • The ArcSoft Camera Phone Suite is a comprehensive photo solution for camera devices, including View Finder, Still Image Capture, Media Manager, Video Capture, and Camera Driver Solutions.
  • ATI Technologies Inc. is a world leader in digital media silicon solutions, with revenues exceeding US $1.3 billion in 2003 and more than 2,200 employees worldwide.
  • ATI's customers include the world's leading CE Microsoft Pocket PC/SmartPhone and Symbian device manufacturers, including Motorola.
  • ArcSoft is a recognized technology leader in digital imaging and video solutions, specializing in software for device manufacturers and infrastructure solutions for telecommunications and consumer electronics companies.

Statistics:

  • ATI Technologies Inc. had revenues exceeding US $1.3 billion in 2003.
  • ATI has more than 2,200 employees worldwide.
  • ArcSoft is a privately held company headquartered in Fremont, California, with regional facilities in Europe and Asia.
  • ArcSoft was established in 1994.

Sources:

  • ArcSoft, Inc., "About Us," http://www.arcsoft.com, 28 February 2003
  • Business Wire, "Companies Join Forces to Accelerate Time to Market for Manufacturers of Camera Phones and Other Imaging-Enabled Handheld Devices," 8 January 2004
  • ATI Technologies Inc., "About Us," http://www.ati.com, 2003
  • ArcSoft, Inc., "About ArcSoft Camera Phone Suite," http://www.arcsoft.com, 28 February 2003