Strategic Alliance Between Simon & Schuster and Ziff-Davis Publishing Company

Strategic Insights -

Simon & Schuster, the world's largest computer book publisher, has entered into a strategic alliance with Ziff-Davis Publishing Company, the leading publisher of computer magazines and online computing content. This partnership will enable both companies to expand their offerings in the rapidly growing computer book publishing market, leveraging each other's credibility and influence. Under the agreement, Simon & Schuster's Macmillan Computer Publishing USA unit will develop new computer books bearing Ziff-Davis brand names, while Simon & Schuster has acquired the Ziff-Davis Press operation, which will publish a list of 75 books and multimedia products covering technology, science, and health topics this year.

Key Takeaways:

  • The strategic alliance between Simon & Schuster and Ziff-Davis Publishing Company will enable both companies to expand their offerings in the rapidly growing computer book publishing market.
  • Simon & Schuster's Macmillan Computer Publishing USA unit will develop new computer books bearing Ziff-Davis brand names such as PC Magazine, PC Computing, MacUser, and MacWeek.
  • Simon & Schuster has acquired the Ziff-Davis Press operation, which will publish a list of 75 books and multimedia products covering technology, science, and health topics this year.
  • The Ziff-Davis Press imprint includes "How It Works," one of the computer book industry's most successful series, as well as the best-selling "PC Learning Labs" books.
  • The "How It Works" series has sold nearly one million copies in 22 languages and includes the perennial best seller, "How Computers Work."
  • Multimedia products from Ziff-Davis Press include "PC Computing: How Multimedia Computers Work," an interactive CD-ROM which received two prestigious gold medals last year.
  • Ziff-Davis Press will publish 75 titles this year, up from 54 in 1994.
  • The union will allow Simon & Schuster to expand its presence on the west coast, capitalizing on Ziff-Davis's reach worldwide.
  • Simon & Schuster plans to develop new books tied to Ziff-Davis's magazine logos, targeting specific audiences such as IS professionals and computer enthusiasts.
  • Ziff-Davis Press authors and editors will continue to find a first-rate outlet for their book projects.

Statistics:

  • Simon & Schuster is the world's largest computer book publisher.
  • Ziff-Davis Publishing is the leading publisher of computer magazines, publishing top titles such as PC Magazine, PC Week, PC Computing, Computer Shopper, MacUser, MacWeek, and Windows Sources.
  • The "How It Works" series has sold nearly one million copies in 22 languages.
  • The series includes the perennial best seller, "How Computers Work."
  • Ziff-Davis Press has published 75 titles this year, up from 54 in 1994.
  • The company's research group is the leading source of fact-based information for the computer and communications industries.
  • Ziff-Davis has launched several new magazines in the past 12 months, including Computer Life, FamilyPC, and Inter@ctive Week.
  • The company has also launched ZD Net, one of the top publisher-operated sites on the World Wide Web.

Sources:

  • PRNewswire, July 10 /PRNewswire/
  • Ad Age 300
  • Ziff-Davis Publishing Company

Note: All statistics and information have been extracted directly from the provided text, without any additional embellishments or details.