Strategic Alliance Boosts Meeting News' Circulation and Advertising Sales

Strategic Insights -

Database Research Group Inc. (DRG), a subsidiary of the David Green Organization, and Miller Freeman Inc., publishers of Meeting News, have announced the successful progress of their strategic alliance. The partnership, formed late last year, has enabled Meeting News to create a verified subscriber file of high-volume planners' activities and apply customer information technologies to determine subscriber interests and corporate planning needs. As a result, Meeting News has repositioned itself as the only national newspaper serving the $75 billion meeting, convention, incentive travel, and trade show industry.

Key Takeaways:

  • Meeting News has seen a significant increase in its number of advertisers, nearly doubling from the same period last year.
  • The newspaper has repositioned itself as a business-focused publication with a verified subscriber file of high-volume planners' activities.
  • Database Research Group's strategic alliance has enabled Meeting News to develop a highly targeted circulation effort, tracking subscriber interests and corporate planning needs.
  • The partnership has resulted in a restructured editorial approach, focusing on timeliness and business acumen.
  • Meeting News has increased its publishing frequency to 18 times per year, offering superior coverage of late-breaking news.

Statistics:

  • Meeting News nearly doubled its number of advertisers in the same period last year.
  • The newspaper has developed a verified subscriber file of high-volume planners' activities.
  • The partnership has repositioned Meeting News as the only national newspaper serving the $75 billion meeting, convention, incentive travel, and trade show industry.
  • Meeting News has increased its publishing frequency to 18 times per year.

Sources:

  • PRNewswire, "Database Research Group, Miller Freeman Inc. Issue Progress Report on Strategic Alliance" (March 6, 1995)
  • Meeting News, "Exclusive Interview with Jerry R. Landress, Miller Freeman Travel Group Vice President"