SUBWAY(R) Restaurants Donate to American Red Cross Disaster Relief Fund

Strategic Insights -

The SUBWAY(R) restaurant chain, with over 18,000 U.S. locations, launched a chain-wide donation effort on October 23, 2005, to aid Hurricane Katrina and Rita survivors. The event aimed to raise over $1 million for the American Red Cross Disaster Relief Fund. Tom Seddon, President and CEO of the SUBWAY(R) Franchisee Advertising Fund Trust, emphasized the chain's commitment to assisting the Red Cross with a chain-wide donation to disaster relief.

Key Takeaways:

  • The SUBWAY(R) restaurant chain donated 5% of its October 23, 2005 sales to the American Red Cross Disaster Relief Fund.
  • The effort was expected to raise over $1 million to aid Hurricane Katrina and Rita survivors.
  • The American Red Cross estimates that the families needing assistance from Hurricane Katrina alone are 15 times the number from all four hurricanes last year.
  • The total cost for Katrina relief is estimated at more than $2 billion.
  • SUBWAY(R) Restaurants supported its chain-wide initiative with television and radio announcements, window signs, and exposure during the October 23rd SUBWAY(R) 500 NASCAR race.
  • The SUBWAY(R) restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck and has since become the world's largest submarine sandwich franchise.
  • SUBWAY(R) was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2005.

Statistics:

  • The SUBWAY(R) chain has over 18,000 U.S. locations.
  • The event aimed to raise over $1 million for the American Red Cross Disaster Relief Fund.
  • The American Red Cross estimates that the families needing assistance from Hurricane Katrina alone are 15 times the number from all four hurricanes last year.
  • The total cost for Katrina relief is estimated at more than $2 billion.

Sources:

  • "SUBWAY(R) Restaurants Donate to American Red Cross Disaster Relief Fund" - The exact source of this article is not mentioned.
  • SUBWAY(R) website: www.subway.com