Summer of Women's Sport: England's Ones to Watch Shine

Strategic Insights -

The summer of 2025 is set to be a thrilling time for women's sport in England, with several high-profile competitions and events taking place across different sports. The Lionesses, England's national women's football team, will be looking to retain their European Championship title at the UEFA Women's Euros in Switzerland, while netball, cricket, and rugby will also be in the spotlight.

Key Takeaways:

  • The UEFA Women's Euros will take place from July 2nd to July 27th, with England's Lionesses aiming to retain their title.
  • The Netball Super League Grand Final will be held on July 6th at the O2 in London, with Loughborough Lightning seeking to defend their title against London Pulse.
  • The Vitality Blast T20 Women's Finals Day will be held on July 27th, featuring an eliminator and a final.
  • The Tour de France Femmes will run from July 26th to August 3rd, covering a 1,165km distance.
  • The Women's Rugby World Cup will be hosted across eight cities and venues in England, with the final taking place in Twickenham on September 27th.

Statistics:

  • 2.18 million viewers watched the Women's Boat Race in 2025, marking the most-watched women's sporting competition this year.
  • The Barclays Women's Super League drove 56 million views on TikTok and 20 million on YouTube in 2025.
  • Women's football teams dominated on Instagram, with FC Barcelona Women racking up 38 million engagements.
  • Viewing figures for the Netball Super League are up by 229% on Sky Sports in 2025 compared to the previous year.
  • The NSL Instagram saw a 47% increase in engagements on social media for January to May year-on-year.

Statistics (continued):

  • The Red Roses players, the England women's rugby team, posted more TikTok content than any other England men's or women's teams in rugby, cricket, or football in 2025.
  • Their 6.7 million TikTok views were 75% higher than the England men's team.
  • The Women's Sport Trust reported a significant increase in digital engagement for women's sport, with athletes, teams, and leagues leveraging new ways to connect with fans.

Sources:

  • Women's Sport Trust
  • ITV (for Tour de France Femmes)
  • BBC Sport (for Women's Rugby World Cup)
  • Sky Sports (for Netball Super League and Vitality Blast T20 Women's Finals Day)
  • UEFA Women's Euros official website