Summer Travel Season in Via ++t Nam: Expectations Meet Warnings

Strategic Insights -

As the summer travel season gains momentum in Via ++t Nam, a mix of excitement and caution surrounds the industry. Domestic tourism is on the rise, with new experiences and promotions drawing in families and groups. However, experts warn of increasingly sophisticated online scams targeting holidaymakers, urging travelers to remain vigilant.

Key Takeaways:

  • Domestic search data from June 1 to July 31, 2025, reveals that 61% of Vietnamese families are choosing beach destinations, followed by 59% seeking nature experiences, and 45% opting for city explorations.
  • Top domestic destinations include Aa Naoung, Nha Trang, Aa Lao!t, Phu Qua 'c, and VA(c)ng Tau.
  • For outbound travel, Singapore, Tokyo, and Bangkok continue to be the most searched international cities, marking their second consecutive year on the list.
  • Major travel agencies, such as Vietravel, are rolling out flexible and proactive strategies to meet seasonal demand, including discounts and packages with complementary entrance fees to nature-based attractions.
  • The "Green Experience - Vibrant Summer" campaign by Vietravel offers big discounts for families and groups of three or more, promoting environmental education and responsible travel.
  • The "Journey of Gratitude" programme targets high-end family travelers, visiting historic sites, memorial ceremonies, and engaging in veteran meetups and psychological wellness activities.
  • Provinces and cities are working to refresh their tourism offerings, including night food and art tours, water parks, art shows, and high-end cruise services.

Statistics:

  • 61% of Vietnamese families are choosing beach destinations for their summer vacation.
  • 59% of Vietnamese families are seeking nature experiences during their summer vacation.
  • 45% of Vietnamese families are opting for city explorations during their summer vacation.
  • Estimated losses due to online scams amount to VNA18.9 trillion (approximately $760 million) across Via ++t Nam in 2024 alone.
  • The number of reported fraud rates increased by more than 18% at popular summer destinations during warm periods and more than 28% during the cold season at winter destinations.
  • Scammers have been creating fake fanpages impersonating travel brands, hotels, airlines, and tour operators, with estimated losses of VNA18.9 trillion (approximately $760 million) in 2024.

Sources:

  • Booking.com
  • The Mastercard Economics Institute
  • The Via ++t Nam Cybersecurity Association
  • Vietravel
  • Flamingo Redtours
  • Provinces and cities in Via ++t Nam (e.g. Ha Na tmi, Ha Nam, HaoPSi Phong, QuaoPSng Ninh, Sa Pa, Huao?, Aa Naoung)