Sustainability in Construction Industry: New Research Highlights Importance of Big Data Analytics and Organizational Culture

Strategic Insights -

New research has shed light on the critical role of Big Data Analytics (BDA) and Organizational Culture (OC) in enhancing construction supply chain sustainability. The study, conducted by researchers from the University of Tehran, examined the interplay between BDA and OC in promoting sustainability in the construction industry. The findings revealed that BDA directly enhances supply chain sustainability by optimizing resource management, reducing waste, and improving decision-making processes. Furthermore, OC significantly influences sustainability by fostering a collaborative, data-driven, and adaptive environment that supports BDA implementation.

Key Takeaways:

  • The construction industry significantly impacts global sustainability, driving a need for innovative strategies that integrate advanced technologies and organizational dynamics.
  • Big Data Analytics directly enhances supply chain sustainability by optimizing resource management, reducing waste, and improving decision-making processes.
  • Organizational Culture significantly influences sustainability by fostering a collaborative, data-driven, and adaptive environment that supports Big Data Analytics implementation.
  • Big Data Analytics mediates the relationship between Organizational Culture and sustainability, bridging cultural dynamics with actionable insights.
  • The study concludes that policymakers and industry leaders should invest in Big Data Analytics infrastructure and cultivate a sustainability-oriented Organizational Culture.
  • The research extends theoretical contributions by integrating digitalization and organizational frameworks, emphasizing the importance of aligning Organizational Culture with technological advancements to achieve sustainability.
  • The study used Structural Equation Modeling (SEM) and data from 190 respondents in Iran's construction sector to evaluate the direct and mediating effects of BDA and OC on the economic, social, and environmental dimensions of Construction Supply Chain Sustainability (CSCS).

Statistics:

  • 190 respondents participated in the study from Iran's construction sector.
  • The study used Structural Equation Modeling (SEM) to evaluate the direct and mediating effects of BDA and OC on CSCS.
  • The results reveal that BDA directly enhances supply chain sustainability by optimizing resource management, reducing waste, and improving decision-making processes.
  • OC also significantly influences sustainability by fostering a collaborative, data-driven, and adaptive environment that supports BDA implementation.
  • The study's findings provide practical implications for policymakers and industry leaders, advocating for investments in BDA infrastructure and cultivating a sustainability-oriented Organizational Culture.

Sources:

  • "Enhancing construction supply chain Sustainability: The synergistic role of big data analytics and organizational culture using SEM." Cleaner Engineering and Technology, 2025,27():101025.

*

  • University of Tehran, Department of Civic Engineering.