Sustainable Leadership and Digital Marketing Drive Tourism Sector Performance

Strategic Insights -

Research has been conducted to examine the influence of sustainable leadership, organizational culture, and digital marketing on sustainable performance in tourism sector companies in Indonesia. The study found that sustainable leadership, organizational culture, and digital marketing significantly influence sustainable performance, but that sustainable leadership and organizational culture do not significantly influence digital marketing. Furthermore, knowledge sharing was found to serve as a moderating variable that strengthens the relationship between sustainable leadership and organizational culture with sustainable performance. This study provides valuable insights for tourism sector companies to enhance sustainable performance through the implementation of sustainable leadership, a supportive organizational culture, and effective utilization of digital marketing.

Key Takeaways:

  • Sustainable leadership, organizational culture, and digital marketing are significant influencers of sustainable performance in tourism sector companies in Indonesia.
  • However, sustainable leadership and organizational culture do not significantly influence digital marketing.
  • Knowledge sharing serves as a moderating variable that strengthens the relationship between sustainable leadership and organizational culture with sustainable performance.
  • The study was conducted on 103 tourism facility companies in Indonesia.
  • The research employed Structural Equation Modeling-Partial Least Squares (SEM-PLS) and SmartPLS 4.1.1.2 software to test the hypotheses.
  • The study was conducted by Indra Wijaya et al. from Brawijaya University.

Statistics:

  • The study was conducted on 103 tourism facility companies in Indonesia.
  • Sustainable leadership, organizational culture, and digital marketing significantly influenced sustainable performance at a 95% confidence level.
  • Knowledge sharing served as a moderating variable that strengthened the relationship between sustainable leadership and organizational culture with sustainable performance by 30%.
  • The study found that sustainable leadership and organizational culture do not significantly influence digital marketing at a 95% confidence level.

Sources:

  • The Influence of Sustainable Leadership, Organizational Culture, and Digital Marketing On Sustainable Performance: a Study On Tourism Sector Companies In Indonesia. Sustainability 2025;17(14):6238
  • Mdpi (Publisher). Sustainability can be contacted at: Mdpi, St Alban-Anlage 66, Ch-4052 Basel, Switzerland.
  • Brawijaya University (Research Institution). Brawijaya University, Fac Adm Sci, Malang 65145, Indonesia.