T&R Theakston Launches Peculier IPA in the On-Trade

Strategic Insights -

Independent brewery, T&R Theakston, is extending its iconic Old Peculier brand to pubs nationwide with the launch of Peculier IPA. This new beer has been crafted by head brewer Mark Slater to meet the high standards of the 200-year-old brewery's legendary 'Peculier' name. Since its retail launch in 2023, Peculier IPA has received an impressive reception in the off-trade, achieving listings in major retailers such as Sainsbury's, Morrisons, Co-Op, and Booths. The beer's Peculier pedigree was recognized through its receipt of Best Strong Pale Ale/Bitter at The Great Exhibition of Prize Ales in 2024, and it is now available in pubs throughout the UK.

Key Takeaways:

  • T&R Theakston's Peculier IPA is brewed with 100% British ingredients, paying homage to the origins of Indian Pale Ales.
  • The beer is crafted with British malted barley and three new world, English grown hops: Harlequin, Jester, and Olicana, promising a zesty, fruitiness with a full-bodied malty undertone.
  • Peculier IPA has achieved listings in Sainsbury's, Morrisons, Co-Op, and Booths in the off-trade, since its retail launch in 2023.
  • The beer won the Best Strong Pale Ale/Bitter award at The Great Exhibition of Prize Ales in 2024.
  • T&R Theakston's managing director, Richard Bradbury, believes the IPA is a testament to the skill of the brewery's expert brewing team.
  • Peculier IPA is available in pubs throughout the UK, and can be stocked on bars by contacting sales@theakstons.co.uk.

Statistics:

  • 100% British ingredients were used in brewing Peculier IPA.
  • The beer contains 5.1% ABV.
  • Peculier IPA was brewed using British malted barley and three new world, English grown hops: Harlequin, Jester, and Olicana.
  • Listings in Sainsbury's, Morrisons, Co-Op, and Booths have boosted the beer's off-trade presence since its launch in 2023.
  • The Great Exhibition of Prize Ales recognized Peculier IPA with a Best Strong Pale Ale/Bitter award in 2024.

Sources:

  • [T&R Theakston Press Release]
  • [T&R Theakston's Official Website]
  • [The Great Exhibition of Prize Ales]
  • [Sainsbury's Retailer Listing]
  • [Morrisons Retailer Listing]
  • [Co-Op Retailer Listing]
  • [Booths Retailer Listing]