Taco Bell's Touchdown $5 Buck Box Brings Home the Value

Strategic Insights -

Taco Bell's latest value-packed menu item, the Touchdown $5 Buck Box, hits participating locations just in time for the culmination of college football's Bowl Championship Series (BCS). Created in conjunction with ESPN and the BCS, the innovative box features a special BCS/ESPN football field-themed package, including the new Beefy Crunch Burrito, and can be converted into a mini football field.

Key Takeaways:

  • The Touchdown $5 Buck Box is available at participating Taco Bell locations, featuring two varieties: Beefy Crunch Burrito Box and Volcano Box.
  • The box includes five menu items: Beefy Crunch Burrito, Crunchwrap Supreme, Crunchy Taco, Cinnamon Twists, and a medium drink.
  • Taco Bell has been an official partner of the BCS since 2007, with a marketing agreement that includes activations leading up to and at the Tostitos BCS Championship Game.
  • ESPN will feature Taco Bell in its first-ever "virtual billboard" on SportsCenter the week of December 27 and January 3.
  • Taco Bell's BCS on-site activation will feature various games, including a QB Scramble and obstacle course, at most BCS Bowl Tailgates.
  • Every BCS Bowl Tailgate will offer free Taco Bell Crunchy Tacos during designated times, while supplies last.

Statistics:

  • Over 36.8 million consumers visit Taco Bell restaurants each week.
  • The BCS is a five-game showcase of college football, featuring the top two rated teams and four other highly regarded teams in four other bowl games.
  • Taco Bell has been a BCS sponsor since 2007.
  • The Touchdown $5 Buck Box is available at participating Taco Bell locations nationwide.

Sources:

  • Taco Bell Corp. Press Release (no date mentioned)
  • Taco Bell CREATIVE Activations for Tostitos BCS - College Football
  • About Taco Bell Corp.
  • About Bowl Championship Series (BCS)
  • www.bcsfootball.org