Taco Del Mar Expands to the Bay Area: A Wave of Fresh Mexican Cuisine
Taco Del Mar, the popular quick-service restaurant chain from Washington, is set to ride the wave of success in the Bay Area with the help of local businessman Jim LaBrie. LaBrie, who has signed a master developer agreement with Taco Del Mar, will lead the expansion efforts in San Mateo, Santa Clara, and Santa Cruz counties. With a team of experts, including Grubb & Ellis brokers Sarah Edwards and Marilyn Hansen, LaBrie is poised to bring the chain's unique blend of fresh Mexican cuisine and laid-back beach shack atmosphere to the region.
Key Takeaways:
- Taco Del Mar has secured a master developer agreement with Jim LaBrie to expand into the Bay Area.
- LaBrie's team, including Sarah Edwards and Marilyn Hansen, will lead the expansion efforts in San Mateo, Santa Clara, and Santa Cruz counties.
- The menu centers around rippin' fish tacos and mondo burritos, served with a side mantra of "Find Your Inner Baja."
- The expansion is expected to follow the success of Taco Del Mar in Washington, which has experienced strong comp sales and double-digit growth in overall sales.
- Similar master developer agreements have also been signed in Texas, Arizona, Montana, Wyoming, Idaho, Utah, and British Columbia.
Statistics:
- 30 Quizno's franchises have been placed by Marilyn Hansen.
- LaBrie has secured several letters of intent to secure the first location in San Jose.
- Taco Del Mar's menu offers a unique blend of fresh Mexican cuisine and laid-back beach shack atmosphere.
- The chain has experienced strong comp sales and double-digit growth in overall sales.
- The master developer system has become the franchising method of choice within the QSR industry, as evidenced by leaders such as Subway and Quizno's who use the model.
Sources:
- "Seattle, March 25 /PRNewswire/ -- [Taco Del Mar press release]"
- Taco Del Mar Web site: http://www.tacodelmar.com/
- Neal Hollingsworth, Vice President of Franchise Sales and Marketing, at 206-624-7060.