Social media
The Advertising Regulatory Council of Nigeria (ARCON) has secured a major victory with a recent court judgement, affirming its authority to regulate advertising content across various social media platforms. The Federal High Court of Lagos has confirmed ARCON's statutory power to oversee advertising and marketing communications across all
Advertising
As Google incorporates advertisements into its AI-generated search overviews, digital marketing experts predict significant shifts in the advertising landscape, emphasizing the need for brands to adapt and evolve their marketing strategies to complement AI-driven responses. Key Takeaways: * Google's AI Overview ads will drive advertisers to focus on content
Football teams
In a deal that benefits both athlete and advertiser, several athletic-wear companies have partnered with top NFL players to showcase their products on the sidelines of football games. Companies such as Logo Athletic, Starter, and others have signed contracts with a total of 66 players, including stars like Dan Marino,
Telecommunications industry
AT&T Corporation, a leading telecommunications company, has chosen Young & Rubicam (Y&R) as its global brand agency for Latin America and Asia, replacing Ogilvy & Mather, which had held the account previously. The decision was made after a three-month review process that included other top agencies,
Telecommunications industry
The Trade Practices Commission has reached a settlement with Telecom, a former Australian monopoly carrier, to improve the company's use of comparative advertising for long-distance call deals. As a result of the settlement, Telecom has agreed to clearly disclose access fees for services and other material conditions, as
