Agriculture
Consumer Preferences for Antioxidant-Rich Pomegranates Revealed in New Study
Researchers at the University of Sannio conducted a survey of 3019 Italian consumers to investigate their preferences and willingness to pay (WTP) for antioxidant-rich pomegranates. The study analyzed the roles of product attributes and generational differences in shaping consumer behavior. The results showed a strong preference for locally sourced pomegranates