Airlines
America West Airlines, one of the nation's leading carriers, has chosen Team One, a renowned advertising agency, to handle its comprehensive $18 million advertising account. This selection follows a rigorous review process that included ten potential new agencies, with Team One ultimately demonstrating the best strategic thinking and
Airlines
Southwest Airlines has announced a promotional offer on one-way fares for select routes, including Baltimore-Washington International Airport and Louisville, Ky. The airline is offering a $29 one-way fare on these routes, with an additional $10 for travel to Chicago Midway Airport, St. Louis, and Birmingham, Ala. These discounted fares are
Airlines
Qantas's upcoming float prospectus is expected to rely heavily on the airline's performance over the past 18 months, downplaying losses from the early 1990s aircraft industry downturn. The prospectus will argue that recent management changes have made the company's past performance largely irrelevant and
Airlines
The Qantas float is on the verge of launching, seeking about $2 billion in investment from the public. However, there is a significant divergence in the marketing approach between the Government, which wants to emphasize the value of investing in an Australian icon, and the professionals, who are being asked
Airlines
A Continental Airlines jet ran off the runway at La Guardia Airport last March because the cockpit crew forgot to flip a heater switch before leaving the gate. This critical mistake led to the failure of the air-speed indicator, causing the pilots to believe the plane was moving too slowly
Airlines
Continental Airlines has announced the inauguration of three daily round-trip flights between its Newark hub and Raleigh/Durham, effective May 1. This new service will provide travelers from the Research Triangle with convenient access to Continental's extensive route network, including transatlantic flights to London, Paris, Madrid, and Frankfurt.
Airlines
British Airways has posted a significant increase in pre-tax profits, driven by a strong rise in passenger numbers, reaching a record nine-month profit of £443 million. The airline's chairman, Sir Colin Marshall, attributed the growth in passenger numbers to a combination of increased demand and the airline'
Airlines
British Airways reported a pre-tax profit of 443 million pounds ($691.1 million) for the nine months to December 31, a significant increase from 300 million pounds ($468 million) in the same period last year. The airline's chairman, Colin Marshall, attributed the strong results to strong demand, modest
Airlines
Australian authorities, including Qantas Airlines and Victoria Police, have faced criticism for their treatment of American singer Courtney Love, who was charged with using obscene language and subsequently strip-searched at Melbourne Airport. The incident raises concerns about the excessive use of force against citizens and guests, as well as the
Airlines
The Australian government has delayed its planned sale of Qantas, citing a weak share market as a reason to postpone the float. The decision comes despite Qantas' strong financial performance, with the airline posting a profit of $117 million in the last financial year. The government had initially planned
Airlines
The chairman of the National Transportation Safety Board (NTSB) has described the recent hearings in Pittsburgh into the crash of USAir Flight 427 as "successful" and potentially leading to the reason behind the catastrophic event that killed all 132 people on board. The Boeing 737 crash occurred on
Airlines
Pittsburgh attorney Michael Pangia, representing families of the victims, expressed concerns over the National Transportation Safety Board's reliance on Boeing and other industry companies in the investigation into the crash of USAir Flight 427. The criticism comes as technical testimony continues during the fourth day of hearings into
