Automobile industry
A recent advertising campaign for Chrysler's new Neon subcompact focuses on the car's distinctive attributes, including its eye-catching exterior styling. The campaign, handled by black-owned agency Don Coleman & Associates, features a 30-second television commercial and print advertisements. The commercial, "Mother World," employs the
Automobile industry
Chrysler's sales in Japan have surged, with over 13,000 vehicles sold this year, mostly Jeeps. However, the company still lags behind Japanese brands, with imports accounting for less than one-half of 1 percent of Japan's market. Jerry K. Hsu, Chrysler's new sales and
Automobile industry
Brazil's automobile industry is undergoing a significant modernization program, intended to put Brazilian-made cars on streets around the world by the end of the decade. With a $12 billion investment, the industry is shifting from a 20-year protectionist cocoon to a competitive market, driven by the government'
Automobile industry
The Ford Motor Company has announced a major overhaul of its operations in a bid to better compete in the global market. At the heart of the reorganization is the creation of a single operating unit, Ford Automotive Operations, which will merge Ford's North American and European operations.
Automobile industry
China is aiming to complete work on the massive car manufacturing plant being developed by Volkswagen by the end of the year, according to a Hong Kong newspaper. The project, a joint venture between Volkswagen and the Number One Automobile Group, is expected to produce 150,000 passenger cars annually
Automobile industry
The Australian motor industry is eagerly awaiting the release of March registration figures, which are expected to confirm whether new car sales are on the verge of a significant boom. Several indicators suggest a strong market, including a 18.6% increase in Melbourne Motor Show attendance, forecasts of 600,000
Automobile industry
Arthur Griffiths, a renowned broadcasting and sports mogul, has revised his takeover bid for the Vancouver Canucks National Hockey League team. The revised offer includes a significant development - a corporate sponsor for the team's new home, General Motors Place. The sponsorship agreement, announced yesterday, has sparked both
Automobile industry
Saturn, the upstart auto maker created by General Motors in 1990 to compete with Japanese manufacturers, has been facing significant challenges in recent years. Despite its initial success in capturing a loyal customer base and pioneering innovative marketing strategies, Saturn is struggling to grow and maintain profitability. The company'
Automobile industry
Despite reporting its first profit in four years, General Motors Corp.'s executive pay is surprisingly lean, especially when compared to other major auto makers. J. F. Smith, the company's CEO and president, received a base salary of $1.38 million in 1993, which is nearly double
Automobile industry
A study by J.D. Power and Associates has crowned Cadillac the most dependable car among those built in 1989, based on responses from 22,000 car owners. The study found that Cadillac had the lowest average number of problems, followed closely by Mercedes-Benz, Audi, Buick, Acura, BMW, and Honda.
Automobile industry
Striking workers at two General Motors Corp. brake-making plants in Dayton approved a new contract and returned to work yesterday, ending a walkout that stopped production at a GM assembly plant in Canada and three U.S. states. Members of United Auto Workers Local 696 ratified the three-year contract by
Automobile industry
As the largest car division in the world, Chevrolet has dominated the US market for decades, epitomizing American style, power, and patriotism for its customers. However, by the late 1970s, G.M.'s earnings suffered as Chevrolet's image rusted, with dull and ugly cars like the Corsica
