Exports
Nong S?n Ban Buon: Insights into Practical Barriers in Small Agricultural E-Commerce Platforms
Nong S?n Ban Buon, a small agricultural e-commerce platform in Vietnam, aimed to connect rural producers to international markets. However, the platform faced numerous challenges, illustrating that technical innovation alone is insufficient for sustainability in emerging market contexts. Drawing on firsthand experience and qualitative documentation from 2017 to 2024,