Transportation equipment industry
Ford Motor Company Shakes Up Agency Roster in Europe, Awards $175-$225 Million Contract to Y&R Advertising
The Ford Motor Company has made a significant move in its European advertising strategy, transferring a substantial portion of its business to Young & Rubicam Advertising from Ogilvy & Mather Worldwide. The transfer involves five key accounts, including the Ford Fiesta, Ford Ka, Ford Explorer, Windstar mini-van, and the Ford