Social media
The Balearic Islands, a popular tourist destination in Spain, are facing overcrowding and overtourism issues, with some areas attracting up to 4,000 daily visitors. The authorities have responded by halting the use of social media influencers to promote tourist hotspots, citing a "completely opposite effect" to what
Social media
The Balearic Islands' government has decided to stop using social media influencers to promote popular destinations, citing the "completely opposite effect" of their strategy, which has led to the overcrowding of secluded areas. The decision comes after a cove in Mallorca was swarmed by 4,000 visitors
Social media
Citizens in Pakistan are flocking to cooling drinks as temperatures soar, with social media recommendations playing a significant role in driving demand. Vloggers and influencers are highlighting popular eateries, street food stalls, and cafes serving specialty drinks like lassi, falooda, fruit juices, and chilled sodas. As a result, local businesses
Social media
Concerns about the impact of social media on children's safety and mental health are growing, with experts warning of the dangers of misogynistic and hateful content. The chair of the All-Party Parliamentary Group on Children's Online Safety, Gregor Poynton, has spoken out about the risk of
Social media
In a major innovation for social media marketing, PopularityBazaar has launched its AI-Powered Social Media Growth Engine, designed to deliver real and authentic engagement for influencers, creators, and brands. The advanced system uses artificial intelligence and machine learning to identify ideal audience segments and boost meaningful user interaction across platforms
Social media
The direct selling industry has undergone significant changes with the rise of social media and e-commerce. The European Direct Selling Association's 9th annual conference in Brussels, where Mary Kay presented as the original influencer, explored the origins of direct selling, social media's impact on the business
Social media
As I spent two weeks in Bali, I was struck by the sheer number of influencers flocking to the island. They were everywhere, capturing perfect shots against waterfalls, waves, and in front of luxurious villas. But with great beauty comes great responsibility, and the influx of influencers has brought both
Social media
A recent workshop organized by the Building an Economically Sustainable Integrated Cassava Seed System Phase 2 (BASICS II) project in Makurdi, Benue State, sought to equip social media influencers in Benue and Nasarawa States with practical communication tools and content ideas to promote the adoption of disease-free certified cassava seeds.
Advertising campaigns
The use of digital resources in electoral campaigns dominated the second part of the Constitution and Justice Commission's (CCJ) public hearing to instruct the new Electoral Code. The text under analysis proposes to limit court removal of online accounts to cases where electoral rules or person's
