Mayors
The Authenticity Gap: Can Cuomo and Adams Outdo Zohran Mamdani's Viral Social Media Campaign?
Former Gov. Andrew M. Cuomo and Mayor Eric Adams are attempting to mimic the online success of Assemblyman Zohran Mamdani in the New York City mayor’s race. Mamdani’s key to success was a combination of a viral social media presence, a focus on affordability, and an exhaustive ground