Health care industry
The Rise of 1:1 Business Strategy in Healthcare: A Lecture at HIMSS 1998
Gary Adamson, president/principal of Medimetrix Unison Marketing, and John Emerson, principal of Medimetrix, will present a lecture on the 1:1 business strategy at the annual Health Information Management Systems Society (HIMSS) conference in Orlando, Florida, on February 23, 1998. This strategy focuses on improving retention and strengthening relationships