Houston Rockets
NBCUniversal's flagship sports broadcast, NBC, and its streaming service, Peacock, delivered record-breaking audiences for the NBA's return to the network, with the "NBA Tip-Off" doubleheader attracting its largest audience since 2010, excluding the 2011 opening games on Christmas holiday. The event drew an average
National Broadcasting Company Inc. NBC Sports
The 2025-2026 NBA season is just around the corner, with the highly anticipated return of the league to NBC and Peacock. In a significant milestone, NBCUniversal has sold out nearly all of its inventory for the upcoming season, with over 170 partners investing in the property. This impressive feat marks
Professional soccer
The Premier League's domestic broadcasting value has been in steady decline over the past few years, despite increased access and a growing number of televised matches. In 2025-2029, the league's new UK rights deal is worth £6.7 billion, down from the £7.3 billion earned
National Broadcasting Company Inc. NBC Sports
The National Basketball Association (NBA) is set to make a triumphant return to NBC, with a doubleheader scheduled for Tuesday, Oct. 21, featuring some of the league's biggest stars. Complementing the return is Peacock, NBC's streaming service, which will offer exclusive coverage of select games throughout
Professional soccer
Comcast today announced the launch of World Soccer Ticket exclusively for Xfinity customers, the industry's first video package custom-built for soccer fans. The package offers live coverage of top international leagues and competitions, including nearly 60 broadcast, cable news, and English- and Spanish-language sports channels, as well as
Professional soccer
Liverpool, fresh from their title-winning season, aims to get off to a strong start under manager Arne Slot as they host AFC Bournemouth at Anfield. The Reds seek to bounce back from a tough loss to Crystal Palace in the FA Community Shield and begin their title defense on a
