Sports associations

Sports associations

Coca-Cola Extends Partnership with UEFA Through 2009, Including UEFA EURO 2008 in Switzerland and Austria

The Coca-Cola Company and the Union of European Football Associations (UEFA) have extended their long-term partnership through 2009, including the UEFA European Football Championship 2008, which will be co-hosted by Austria and Switzerland. This partnership includes exclusive marketing rights for Coca-Cola in the non-alcoholic beverages category across UEFA's