Talus Solutions Extends Pricing and Revenue Management Software to the Business-to-Business Arena

Strategic Insights -

Talus Solutions, a world leader in pricing and revenue management products and services, has launched Target Pricing, a software designed to help companies in the business-to-business arena increase revenues and maximize profit. By predicting customer response to a number of price scenarios and determining the best, most likely to win, offer, Target Pricing assists companies in determining the optimal price for a competitive bid or account. The software has already been installed at Ford Motor Company, a Fortune 500 package delivery company, and is expected to help these companies become more customer-focused by integrating critical factors such as cost, price sensitivity, and competition when determining the optimal price for an offer.

Key Takeaways:

  • Talus Solutions has launched Target Pricing, a pricing and revenue management software designed to help companies in the business-to-business arena increase revenues and maximize profit.
  • Target Pricing predicts customer response to a number of price scenarios and determines the best, most likely to win, offer.
  • The software has been installed at Ford Motor Company, a Fortune 500 package delivery company, and is expected to help these companies become more customer-focused.
  • Target Pricing assists companies in determining the optimal price for a competitive bid or account by integrating critical factors such as cost, price sensitivity, and competition.
  • Ford plans to use the system to optimize pricing for each contract being bid.
  • Target Pricing is designed to help companies become more customer-focused by developing product and service offerings catered to specific customer needs.
  • Talus Solutions has a track record of success in numerous influential industries, including travel and transport, telecommunications, computer and network manufacturing and distribution, office equipment, automotive, and e-commerce.

Statistics:

  • Ford Motor Company sold about 7 million vehicles in 1999.
  • Ford has manufacturing facilities on six continents and sells vehicles in more than 200 countries and territories around the world.
  • Ford's financial subsidiary, Ford Credit, is the world's largest automotive financing company, serving more than eight million customers in 36 countries.
  • Talus Solutions has a primarily Fortune 500 customer base.
  • The company's software has delivered billions of dollars in incremental revenue and profits to its customers.

Sources:

  • Business Wire, "Talus Solutions Extends Pricing and Revenue Management Software to the Business-to-Business Arena," January 18, 2000.
  • Talus Solutions, Inc. homepage, www.TalusSolutions.com, accessed January 18, 2000.