TANDBERG Television Enables China Central Television to Broadcast HD FIFA World Cup Coverage

Strategic Insights -

China's largest broadcaster, CCTV, has partnered with TANDBERG Television to deliver high-definition coverage of the 2006 FIFA World Cup in Germany. Using TANDBERG's MPEG-4 AVC HD encoding and decoding solutions, CCTV is able to maximize the bandwidth of its DS3 international link and local delivery network, broadcasting live feeds from 12 German cities to a global audience.

TANDBERG's advanced compression solutions, including the MPEG-4 AVC HD system, have enabled CCTV to deliver high-quality HD content to viewers. The partnership marks a significant milestone in the development of HDTV broadcasting in China and the Asian television industry.

Key Takeaways:

  • CCTV is using TANDBERG's MPEG-4 AVC HD encoding and decoding solutions to deliver high-definition coverage of the 2006 FIFA World Cup.
  • The partnership marks a significant achievement in the development of HDTV broadcasting in China and the Asian television industry.
  • CCTV is the first broadcaster in Asia to use the TANDBERG RX1290, a professional multi-format MPEG-2/MPEG-4 AVC SD/HD decoder.
  • The TANDBERG RX1290 receiver is the world's first multi-format MPEG-2/MPEG-4 AVC decoder, capable of processing and decoding more video formats than any other receiver.
  • TANDBERG's advanced compression solutions have enabled CCTV to deliver high-quality HD content to viewers.

Statistics:

  • 150 operators from 145 countries have broadcasting rights from FIFA's Host Broadcast Services (HBS) for the 2006 FIFA World Cup.
  • 12 German cities are hosting live matches during the 2006 FIFA World Cup.
  • 1,000,000+ viewers are expected to tune in to CCTV's HD broadcasts of the FIFA World Cup.
  • The TANDBERG RX1290 processor can handle up to 10 simultaneous HD channels at 1920 x 1080 resolution.

Sources:

  • "TANDBERG Television Enables China Central Television to Broadcast HD FIFA World Cup Coverage". Business Wire. June 15, 2006.