TAT and 20 Partners Unite for Sustainable Tourism Development

Strategic Insights -

The Tourism Authority of Thailand (TAT) and 20 partner agencies from the public and private sectors signed a Memorandum of Understanding (MOU) on July 22, 2025, to drive the Thai tourism industry towards sustainability by 2030. The signing ceremony, co-chaired by Minister of Tourism and Sports Mr. Surawong Thienthong and TAT Governor Ms. Thapanee Kiatphaibool, marked a significant step towards sustainable tourism development in Thailand. The joint commitment aims to continuously develop the tourism ecosystem with quality, sustainability, and a strong focus on environmental, social, and economic aspects.

Key Takeaways:

  • The MOU involves 20 partner agencies from the public and private sectors, including government agencies, private companies, and civil society organizations.
  • The partnership focuses on developing the Sustainable Tourism Goals (STGs) to drive the Thai tourism industry towards sustainability by 2030.
  • The STGs will serve as a guideline for developing tourism products and services, promoting environmentally friendly entrepreneurship, and certifying sustainable tourism operators.
  • The partnership aims to create a truly stable and sustainable future for Thai tourism, with a focus on reducing carbon emissions and promoting carbon-neutral practices.
  • TAT will add the Tourism Support and Promotion Organisations category and increase the level of sustainability awards in all categories in 2025.
  • The partnership will integrate various international standards, such as STGs STAR, CF-Hotels, TTA, and Green Hotel plus, to create a net-zero carbon tourism route.
  • The collaboration aims to promote carbon-neutral MICE activities, create understanding of climate change, and provide effective tools to assess and offset greenhouse gases for tourism and MICE operators.

Statistics:

  • 20 partner agencies from the public and private sectors signed the MOU with TAT on July 22, 2025.
  • The partnership focuses on achieving the Sustainable Tourism Goals (STGs) by 2030.
  • TAT aims to add the Tourism Support and Promotion Organisations category and increase the level of sustainability awards in all categories in 2025.

Sources:

  • (Thai News Agency) - 22 Jul 2025
  • Tourism Authority of Thailand (TAT)
  • Department of Climate Change and Environment
  • Greenhouse Gas Management Organization (Public Organization) (TGO)
  • Sustainable Tourism Area Development Administration Organization (Public Organization)
  • Thailand Convention and Exhibition Bureau (TCEB)
  • Office of the Higher Education, Science, Research and Innovation Policy Council (NSTDA)
  • Tourism Council of Thailand (TCT)
  • Association of Thai Travel Agents (ATTA)
  • Thai Hotels Association (THA)
  • Thai Eco-Adventure Travel Association (T.I.T.O.)
  • Thailand Convention and Exhibition Bureau (TICA)
  • Sustainable Tourism Development Foundation
  • Central Group Co., Ltd.
  • Asset World Corporation (AWC)
  • Minor International Public Company Limited
  • Dusit Thani Public Company Limited
  • The Mall Group Co., Ltd.
  • Siam Piwat Co., Ltd.
  • One Bangkok Co., Ltd.