Tax-Free Mondays Return to The Seafood Pub Company

Strategic Insights -

The Seafood Pub Company, owners of The Fleece in Addingham, has reintroduced their Tax-Free Mondays offer, where they will be deducting the value of VAT from their food and VAT and Duty from all pints, half pints, wine, and gin. This offer will be available every Monday until the Autumn Budget on November 26. Last year, when they implemented a similar offer, they saw a 40% uplift in business.

The Tax-Free Monday deal means significant savings for customers. A pint of Prava will go from £5.15 to £3.92, a glass of house wine will be reduced from £6.10 to £4.65, and a gin will drop from £4 to £3.05. Food prices will also be reduced, with the prawn and crayfish cocktail with spiced tomato mayonnaise and toasted focaccia costing £8.75 instead of £10.50, slow-cooked lamb with buttered mashed potato, roasted roots, and red wine and thyme sauce costing £20.42 instead of £24.50, and the Yorkshire cheese and onion pie with chips and watercress salad costing £14.13 instead of £16.95.

Key Takeaways:

  • The Seafood Pub Company's Tax-Free Mondays offer will be available every Monday until the Autumn Budget on November 26.
  • Customers can expect significant savings, with a pint of Prava going from £5.15 to £3.92, and a glass of house wine from £6.10 to £4.65.
  • Food prices will also be reduced, with the prawn and crayfish cocktail costing £8.75 instead of £10.50, and the slow-cooked lamb costing £20.42 instead of £24.50.
  • The Tax-Free Monday offer is exclusively available to SPC Members, the company's loyalty programme.
  • SPC Membership is free to join and allows customers to earn points for every pound spent, with additional perks and rewards.
  • Customers who sign up to SPC Membership will earn a £5 voucher for just joining.
  • Managing Director Joycelyn Neve expressed appreciation for the loyalty of regular customers and hopes the Tax-Free Monday offer will encourage people to treat themselves to a meal or drinks with family and friends.
  • The offer aims to absorb the tax normally paid on products, providing customers with extra value.

Statistics:

  • 40% uplift in business was seen during the previous Tax-Free Monday offer.
  • Savings of up to £21 can be made by customers during Tax-Free Mondays.
  • Over 20% discount can be made on the Festive Menu for SPC Members when having three courses between November 26 and December 5.
  • The Seafood Pub Company has properties in Lancashire, including The Alma Inn, The Forest, The Derby Arms, The Farmers Arms, and The Hesketh Arms.

Sources:

  • "We appreciate the loyalty our regulars show us all year round and we like to offer something back, both short and longer-term, to thank them," said Managing Director, Joycelyn Neve. (The Seafood Pub Company)
  • "At a time when the cost of living worries so many people, removing taxes on our products every Monday to our members will hopefully encourage people to treat themselves to a meal or a few drinks with family and friends - and we will absorb the tax they would normally pay." (The Seafood Pub Company)
  • IMAGE: Prawn and crayfish cocktail with spiced tomato mayonnaise and toasted focaccia. (The Seafood Pub Company)
  • IMAGE: The Fleece in Addingham. (The Seafood Pub Company)
  • IMAGE: The Seafood Pub Company's slow-cooked lamb with buttered mashed potato, roasted roots, and red wine and thyme sauce. (The Seafood Pub Company)