Tech Gifts Dominate 2025 Holiday Wish Lists

Strategic Insights -

According to a report by the Consumer Technology Association (CTA), 88% of U.S. holiday shoppers plan to buy technology products, with smartphones, wireless audio, and streaming subscriptions topping the wish lists. This year, 55% of consumers consider gifting smartphones, while 62% plan to gift wireless earbuds or headphones. Subscription services are also popular, with 70% of shoppers planning to gift one.

Key Takeaways:

  • 88% of U.S. holiday shoppers plan to buy technology products.
  • Smartphones rank high on both wish lists and gifting lists, with 55% of consumers considering giving one as a gift.
  • Wireless earbuds and headphones are nearly tied in popularity (62% and 59%), making them a go-to tech gift across budgets.
  • Subscription services are a popular gift option, with 70% of shoppers planning to gift one, and 24% of their tech budget allocated towards digital subscriptions.
  • Deals drive timing, with 43% of shoppers planning to do the bulk of their shopping between Black Friday and Cyber Monday.
  • 36% of shoppers plan to spend $300 or more on tech, while 19% expect to spend less.

Statistics:

  • 88% of U.S. holiday shoppers plan to buy technology products.
  • 55% of consumers consider gifting smartphones.
  • 62% of consumers plan to gift wireless earbuds or headphones.
  • 70% of shoppers plan to gift a subscription service.
  • 24% of their tech budget is allocated towards digital subscriptions.
  • 43% of shoppers plan to do the bulk of their shopping between Black Friday and Cyber Monday.
  • 36% of shoppers plan to spend $300 or more on tech.

Sources:

  • Consumer Technology Association (CTA). (Nov. 3, 2025). Smartphones, Wireless Audio, and Streaming Subscriptions Top 2025 Holiday Wish Lists.
  • CTA's annual study, 2025 Consumer Technology Holiday Purchase Patterns, was conducted Sept. 2-10, 2025, among 1,201 U.S. adults.
  • The margin of error is ±2.8% at a 95% confidence level.