Terralever Wins Best Events Rich Media Online Campaign Award for Red Bull Dragsterday Event

Strategic Insights -

Terralever, a leading interactive marketing and Web development firm, has announced that it has won the Best Events Rich Media Online Campaign Award for its creation of an online ad campaign and interactive game for the Red Bull Dragsterday event. The award was presented by the Web Marketing Association's Internet Advertising Competition (IAC) Awards, which recognizes excellence in online advertising. Terralever's campaign was judged against other entries based on criteria such as creativity, innovation, impact, design, copywriting, and use of medium. The campaign was designed to be viral, entertaining, and effective in generating interest for the Red Bull Dragsterday event.

Key Takeaways:

  • Terralever won the Best Events Rich Media Online Campaign Award for its online ad campaign and interactive game for the Red Bull Dragsterday event.
  • The award was presented by the Web Marketing Association's Internet Advertising Competition (IAC) Awards, which recognizes excellence in online advertising.
  • The campaign was designed to be viral, entertaining, and effective in generating interest for the Red Bull Dragsterday event.
  • The award is the only national award competition solely focused on excellence in online advertising.
  • The IAC Awards consider criteria such as creativity, innovation, impact, design, copywriting, and use of medium when judging entries.
  • Terralever's winning online campaign entry can be found at http://www.terralever.com/redbulldragsterday/.
  • Chris Johnson, founder and managing partner of Terralever, stated that the award is a "strong validation of our efforts" in creating an effective online campaign.

Statistics:

  • Terralever has more than 50 years of combined Internet strategy and Web development experience.
  • The company has been creating remarkable Web sites that deliver increased revenue and enhanced user experiences for its clients since 2002.
  • Terralever specializes in Internet strategy, Web site design and development, search engine optimization, pay-per-click marketing, and e-mail marketing.

Sources:

  • Web Marketing Association's Internet Advertising Competition (IAC) Awards
  • Terralever's website: www.terralever.com
  • Chris Johnson's statement as quoted in the press release