Tesco's Stronger Starts Programme Supports Families at Risk of Hunger

Strategic Insights -

Tesco's Bournemouth stores are leading efforts to combat hunger in the local community, particularly during school holidays when families may struggle to access free school meals. As part of its Stronger Starts programme, the supermarket chain will provide pre-packed donation bags, costing between £2 and £3, which will be distributed to charities FareShare and the Trussell Trust. These efforts aim to support thousands of children at risk of hunger, with customers also able to donate by rounding up their bill at checkout or online.

Key Takeaways:

  • Tesco's Bournemouth stores will offer pre-packed donation bags filled with long-life essentials from July 21 to August 30, costing between £2 and £3, for distribution through FareShare and the Trussell Trust.
  • Customers can also donate by rounding up their bill at checkout or online from August 25 to 31, building on last year's national donations of over £500,000.
  • Bournemouth Tesco cafés will run the Kids Eat Free scheme, offering a free meal with any adult purchase when a Clubcard is shown.
  • Claire De Silva, Tesco's head of communities, emphasized the importance of collective action to support families in need.
  • Emma Revie, CEO at Trussell, highlighted the pressing issue of families unable to afford balanced meals, while Kris Gibbon-Walsh of FareShare emphasized the role of the food provided, saying it "helps children enjoy their summer."

Statistics:

  • £2-£3: The cost of pre-packed donation bags filled with long-life essentials.
  • £500,000: The national amount donated by Tesco customers last year.
  • July 21 - August 30: The period during which pre-packed donation bags will be available at Bournemouth Tesco stores.
  • August 25 - 31: The period during which customers can round up their bill at checkout or donate online.
  • Trussell Trust: A charity that will receive pre-packed donation bags for distribution.
  • FareShare: A charity that will receive pre-packed donation bags for distribution.
  • Bournemouth Tesco cafés: The locations running the Kids Eat Free scheme.

Sources:

  • "Tesco Bournemouth Stores Lead Hunger Relief Efforts" - in-store promotion materials.
  • Quote from Claire De Silva, head of communities at Tesco.
  • Quote from Emma Revie, CEO at Trussell Trust.
  • Quote from Kris Gibbon-Walsh, FareShare spokesperson.