Tesla Showcases Model S Alpha in Toronto, Eyes Canadian Buyers

Strategic Insights -

As part of its ongoing bid to reach a broad audience, Tesla displayed its Model S Alpha prototype in Toronto until tomorrow, marking a crucial step in its aim to become a household name in Canada. The showstopping midsize sedan boasts a range of features that make it an attractive option for eco-conscious consumers, including a choice of three battery options and a near-production styling that has been refined since the initial Model S concept was unveiled. Canadian prices for the Model S have yet to be announced, but the US base price is $57,400, with the largest capacity battery adding about $10,000 to the sticker price.

Key Takeaways:

  • Tesla's Model S Alpha is a midsize sedan that offers a choice of three battery options, promising ranges of 260 km, 370 km, and 480 km.
  • The car's near-production styling has been sharpened since the Model S concept was first unveiled.
  • Canadian prices for the Model S have not been set, but the US base price is $57,400, with the largest capacity battery adding about $10,000 to the price.
  • A $5,000 refundable deposit is required for the Model S, with a lower $40,000 deposit required for the Model S Signature series, which includes the largest capacity battery and unique features.
  • The first deliveries of the Model S are scheduled for mid-year 2012, with Canadian production set to begin three months later.
  • The Model S will feature an optional rear-facing jump seat that can carry two small children, making it a seven-seater.
  • A permanent Canadian showroom is in the works, to be located in Toronto.

Statistics:

  • Tesla's Model S has a range of 260 km, 370 km, or 480 km, depending on the chosen battery option.
  • The US base price of Tesla's Model S is $57,400.
  • The largest capacity battery adds about $10,000 to the price of the Model S.
  • A $5,000 refundable deposit is required for the Model S.
  • The first deliveries of the Model S are scheduled for mid-year 2012.
  • Canadian production of the Model S is set to begin three months after the first deliveries.
  • The Model S will feature an optional rear-facing jump seat that can carry two small children, making it a seven-seater.

Sources:

  • Bettencourt, M. (2012, date not specified). "Tesla takes Canadian orders for Model S". The Globe and Mail.
  • Ferrari. (date not specified). "Ferrari hypercar design school contest announces shortlist".
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  • Mitsubishi. (date not specified). "Mitsu i-MiEV the lowest price EV".
  • Tesla. (date not specified). "Tesla Model S Alpha prototype".