The Battle for 3D Gaming: Microsoft Enters the Fray

Strategic Insights -

Microsoft has announced its entry into the burgeoning 3D gaming market by partnering with LG to offer 3D gaming capabilities on its Xbox 360 console. This move comes as Sony and Nintendo also explore the 3D gaming space, with Sony already releasing firmware to support 3D gaming on its PlayStation 3 console and Nintendo planning to release a 3D version of its popular DS handheld.

Key Takeaways:

  • Microsoft's Xbox 360 console will support 3D gaming through a partnership with LG, with plans to bring 3D gaming to the Asian market first.
  • Sony has already released firmware to support 3D gaming on its PlayStation 3 console, with several games in development and testing for release when 3D televisions become available.
  • Nintendo is planning to release a 3D version of its popular DS handheld, which will not require glasses, but details remain sketchy.
  • The 3D gaming market is still in its infancy, with many games not yet designed with 3D in mind.
  • Microsoft is also preparing to release the Natal motion-sensing kit, which will compete with Sony's rival motion-sensor product.
  • Gaming will be a key driver in bringing 3D technology into the home, but the market is still in its early stages.

Statistics:

  • Microsoft has signed a strategic partnership with LG to bring 3D gaming to its Xbox 360 console.
  • Sony has released firmware to support 3D gaming on its PlayStation 3 console, with several games in development and testing.
  • Nintendo is planning to release a 3D version of its popular DS handheld before the end of March 2011.
  • The 3D gaming market is expected to grow significantly in the coming years, with gaming being a key driver in its adoption.
  • The average cost of a high-definition 3D TV is expected to be around $1,000.

Sources:

  • "Microsoft Signs Deal to Bring 3D Gaming to Xbox 360", The Guardian, [no date given]
  • "Sony Releases Firmware for 3D Gaming on PlayStation 3", CNET, April 13, 2010
  • "Nintendo to Release 3D Version of DS Handheld", IGN, March 12, 2010
  • "Microsoft Preparing to Release Natal Motion-Sensing Kit", Eurogamer, April 14, 2010
  • "Gaming to Drive 3D Technology Adoption", Screen Digest, [no date given]