The eGG: A Revolutionary Online Food and Cooking Magazine Launched on AOL Greenhouse

Strategic Insights -

The eGG, an innovative online interactive food and cooking magazine, has launched on the AOL Greenhouse platform. This groundbreaking initiative offers a unique forum for food enthusiasts, from professional chefs to amateur cooking hobbyists, to engage with top culinary experts and share their passion for cooking. The eGG's interactive features, developed in conjunction with America Online, aim to elevate the level of content and attract a diverse audience of cooking enthusiasts.

Key Takeaways:

  • The eGG is the first online interactive food and cooking magazine, featuring six main channels: Tastings, Chef's Dinner Club, Gourmet Guess Food Trivia Game, Cooking At Home, Blue Plate Special, and Learn About Food.
  • Contributions to The eGG come from award-winning chefs and food journalists, including Mark Miller, chef and owner of the Red Sage Restaurant in Washington D.C.
  • AOL members can participate in various interactive programs, such as the Gourmet Guess Food Trivia Game, Cooking At Home, and the Chef's Dinner Club.
  • The eGG's reference library, Foodline, features glossaries, reference volumes, cookbook reviews, and archives, catering to the needs of home chefs and cooking enthusiasts.
  • The eGG is the creation of Kate Heyhoe, a chef and former owner of an internationally themed restaurant in Italy, and Thomas Way, a former systems consultant for Di-No Computers.
  • AOL Greenhouse provides The eGG with access to over 3.5 million AOL members, online promotions, Internet publication support, and online production support.

Statistics:

  • The eGG is an online interactive food and cooking magazine with six main channels.
  • Over 3.5 million AOL members have access to The eGG via the AOL Greenhouse platform.
  • America Online, Inc. is the largest and fastest growing provider of online services in the U.S., with 3.5 million subscribers.
  • The eGG partners with corporate sponsors to create interactive programs, featuring live, two-way communications and real-time feedback.
  • AOL Greenhouse provides seed equity funding, online promotions, and Internet publication support to partner companies like The eGG.

Sources:

  • PR Newswire, "The eGG: America Online's Electronic Gourmet Guide Launched" (Sept. 11, 1995)
  • America Online, Inc. website (1995)
  • National Restaurant Association, "Chef's Edge"
  • America Online, Inc. Annual Report (1995)