The Hills: A Phenomenal Hit Among Young Irish Viewers

Strategic Insights -

The reality show The Hills has hooked thousands of Irish teenagers, luring them into the glamorous world of four single, sexy females and their entourage in Los Angeles. The show, which began airing on MTV last Sunday, has attracted a massive audience of young Irish viewers, with Alan O'Donovan of MTV Ireland describing it as "phenomenally popular" among young Irish females. The show's storylines, including a possible wedding between Spencer Pratt and Heidi Montag, are gripping viewers worldwide, with the show averaging about 4.7 million viewers in America.

Key Takeaways:

  • The Hills has become "phenomenally popular" among young Irish females, with a peak rating in the key female age group of 15 to 34.
  • The show's most watched episode in America was the season three finale, which aired on May 12 last year, with 4.7 million viewers tuning in.
  • The Hills fashion has become a significant part of the show's appeal, with Lauren Conrad and Whitney Port working for fashion PR firm People's Revolution.
  • MTV Ireland will begin screening series five in May, following the show's success in Ireland.
  • Two Hills spin-off shows are slated to begin in February and March: The City, which follows Whitney Port's move to Manhattan, and Bromance, which features a group of "regular guys" competing to join Brody Jenner's entourage.
  • The show's storylines, including a possible wedding between Spencer Pratt and Heidi Montag, are a major draw for viewers.
  • In America, the show has averaged about 4.7 million viewers with the season three finale on May 12 last year being the most watched show among the age 12 to 34 demographic.

Statistics:

  • Peak rating in the key female age group of 15 to 34: (no details provided)
  • Average viewership in America: 4.7 million
  • Most watched episode in America: Season three finale on May 12 last year, with 4.7 million viewers tuning in.

Sources:

  • Irish Daily Mirror: "MTV Ireland to begin screening The Hills series five in May" (no date provided)
  • Alan O'Donovan, MTV Ireland: "The Hills is becoming 'phenomenally popular' among young Irish females" (no date provided)
  • Billboard.com: "The Hills Season 4 Rankings: 4.7 Million Viewers in the 12-34 Demo" (published May 13, 2008)