The Human Touch: Creativity Can't Be Automated

Strategic Insights -

Stagwell Chairman and CEO Mark Penn will join United Airlines' Chief Advertising Officer Maggie Schmerin and 72andSunny's Global CEO Evin Shutt to discuss the importance of human creativity in an increasingly automated industry. Building on Penn's four decades of experience at the intersection of technology and creativity, the session will explore how to blend cutting-edge technology with the power of human creativity to achieve breakthrough branding. Featured speakers will share frameworks, lessons, and creative tactics for marketers to lead with boldness and originality.

Key Takeaways:

  • Penn's presentation, "The Human Touch: Creativity Can't Be Automated," will highlight the value of human creativity in an industry becoming increasingly automated.
  • The session will feature a conversation among Penn, Schmerin, and Shutt, as well as a presentation by Penn on the importance of blending technology and human creativity.
  • The featured speakers will share lessons and creative tactics for marketers to lead with boldness and originality, and how to turn data into story-driven insights.
  • Penn's presentation will explore how to build culturally resonant messages that stick and avoid the creative rut when relying too heavily on automation.

Statistics:

  • Stagwell is a challenger network built to transform marketing, with a team of specialists in 45+ countries.
  • The company has a single purpose: to drive effectiveness and improve business results for its clients.
  • The Cannes Lions International Festival of Creativity is the advertising world's most esteemed awards and celebration.

Sources:

  • PR Newswire, "Stagwell Chairman and CEO Mark Penn to Present at Cannes Lions International Festival of Creativity"
  • Stagwell Inc., "The Human Touch: Creativity Can't Be Automated"
  • Stagwell Inc., "Meet Our Team"