The New York Times Redesigns @times on America Online

Strategic Insights -

The New York Times has revamped its online news service, @times, to make it more user-friendly and informative. Since its launch in June 1994, @times has become a popular destination on America Online, attracting hundreds of thousands of visitors each month. The redesign incorporates a new layout, updated features, and expanded search functions, making it easier for users to navigate the site and access the latest news, reviews, and information.

Key Takeaways:

  • The New York Times has redesigned its online news service, @times, to improve user experience and provide more features.
  • The redesign includes a new layout, updated features, and expanded search functions.
  • @times now allows users to conduct detailed searches by star, cuisine, and neighborhood of over 400 restaurants in New York City.
  • The service features reviews by Times critics, comprehensive listings of events in the New York area, and access to a one-year archive in the Science Times and Computers & Technology areas.
  • Two-year archives of book and film reviews are also available, as well as real-time "Auditoriums" where readers can interact with writers and editors from The Times and other personalities.
  • The redesign is a result of feedback from @times users, who have played a significant role in shaping the new look and content of the service.

Statistics:

  • @times has averaged hundreds of thousands of "visits" per month since its launch in June 1994.
  • The service now has a new separate Page One section, which will be updated each evening with articles from the next day's Times.
  • The redesign includes expanded search functions, making it easier for users to navigate the site.
  • Over 400 restaurants in New York City are listed in @times, with reviews and information available on each.

Sources:

  • PRNewswire, November 21, 1994
  • The New York Times
  • America Online, Inc. Press Release