The Power of Corporate Social Responsibility: How Small Businesses are Driving Philanthropy

As concern about poverty and suffering worldwide grows, corporate social responsibility (CSR) is gaining increased attention among large corporations. Despite this, the majority of charitable donations in the US come from individuals and small businesses, contributing billions of dollars to philanthropy.

Key Takeaways:

Individuals and small businesses account for 95% of all donations to U.S. nonprofits, with small businesses supporting 90% of local charitable organizations and nonprofits, according to the Wells Fargo/Gallup Small Business Index.
Small businesses contribute billions of dollars to philanthropy through individual contributions, despite the fact that they may not have the same resources as large corporations.
The charitable organizations benefit from partnerships with businesses, but it's also a good marketing strategy for companies that make such a commitment.
Choosing the right charity partner, avenue for making donations, and marketing strategy are key to successful charity partnerships.
80% of small-business owners surveyed believe that their community efforts benefit the communities they serve more than their own business, according to a study by the Wells Fargo/Gallup Small Business Index.

Statistics:

90% of small businesses support local charitable organizations and nonprofits, according to the Wells Fargo/Gallup Small Business Index.
Individuals and small businesses account for 95% of all donations to U.S. nonprofits.
Small businesses contribute billions of dollars to philanthropy through individual contributions.
80% of small-business owners surveyed believe that their community efforts benefit the communities they serve more than their own business, according to a study by the Wells Fargo/Gallup Small Business Index.

Sources:

"Giving Institute" (no date provided)
Wells Fargo/Gallup Small Business Index (no date provided)
CherryPlanet.com (no date provided)