thePlatform Partners with Scripps Networks for Global Rich Media Management
Scripps Networks, the parent company of multiple lifestyle television brands, has selected thePlatform media publishing system and broadcast-to-broadband solution to manage and distribute its rich media content across various platforms. This partnership aims to leverage Scripps Networks' television brands to grow its broadband business, providing seamless distribution of content to multiple streaming media formats and syndication to Internet content aggregators.
Key Takeaways:
- The thePlatform media publishing system and broadcast-to-broadband solution were chosen by Scripps Networks to manage and distribute its rich media content.
- The system will enable seamless distribution of content to multiple streaming media formats, including dynamic insertion of video and advertising for syndication to Internet content aggregators.
- Customizing the software workflow to internal production processes was a critical requirement for Scripps Networks.
- The partnership aims to leverage Scripps Networks' television brands to grow its broadband business.
- thePlatform will serve as a single central video repository, ingesting analog and digital broadcast content, and delivering the appropriate digital content to every distribution point.
Statistics:
- thePlatform is used by companies including CNBC, Microsoft, Comcast, Bank of America, and Primedia to publish media to the Internet and enterprise.
- The company has a history of integrating its on-air and online assets, as seen in its partnership with Scripps Networks.
- thePlatform's turnkey secure portals and industrial strength quality-of-service reporting enable secure distribution of content and monitoring of rich media.
Sources:
- "thePlatform for media, inc." press release, April 19 [PRNewswire]
- thePlatform website, http://www.theplatform.com/
- Scripps Networks website, http://www.scrippsnetworks.com/
- Comcast website, http://www.comcast.com/
- thePlatform's Facebook page, @theplatform