think3 Revolutionizes MCAD Industry with thinkcare and thinkdesign

Strategic Insights -

think3, a privately-held company, is making waves in the mechanical computer-aided design (MCAD) industry with the launch of its Web-based customer care program, thinkcare, and its new 3D design software package, thinkdesign. This innovative approach is aimed at revolutionizing the $6 billion MCAD software industry by bringing the power of 3D to more than three million designers still working in 2D.

thinkcare offers a comprehensive set of services, including a graphical Knowledge Base, online help system, and online technical service and support system, all accessible from think3's Website. This approach is a departure from traditional help desks, text-based tutorials, and online databases, which are often inefficient and difficult to use.

think3's chairman and CEO, Joe Costello, emphasizes the importance of customer trust and loyalty, stating, "Building customer trust and loyalty starts with telling the truth and setting expectations, then delivering on them." think3's commitment to openness and candor is evident in its decision to publicly "air its dirty laundry" by making its Knowledge Base accessible to everyone, regardless of password or affiliation.

One of the key features of thinkcare is its natural path to support, which leverages the power of the Internet to deliver a new level of service and support to mechanical designers and VARs. Users can easily find solutions to technical problems and access a wealth of information to directly support customers. think3's approach is not only innovative but also cost-effective, with thinkdesign priced at $1,995 (U.S.) for an annual subscription.

Key Takeaways:

  • think3 launched thinkcare, a Web-based customer care program, and thinkdesign, a new 3D design software package, to revolutionize the MCAD software industry.
  • thinkcare offers a comprehensive set of services, including a graphical Knowledge Base and online technical service and support system, all accessible from think3's Website.
  • think3's commitment to openness and candor is evident in its decision to make its Knowledge Base accessible to everyone.
  • think3's approach is cost-effective, with thinkdesign priced at $1,995 (U.S.) for an annual subscription.
  • think3's thinkfast learning software makes it entertaining for 2D designers to learn and use 3D design skills.
  • think3's customer care program is accessible to users in multiple languages, including English, German, and Italian.
  • think3's engineers are based in Bologna, Italy, and products are sold through a growing worldwide network of distributors and VARs.
  • top customers of think3 include Alessi, Buell Motorcycles, Candy/Hoover, Dinan, Mercedes, and Peugeot Citreon Automobile (PCA).

Statistics:

  • think3's MCAD software industry is worth $6 billion.
  • more than three million designers are still working in 2D.
  • thinkdesign is priced at $1,995 (U.S.) for an annual subscription.
  • think3's customer care program is accessible to users in multiple languages, including English, German, and Italian.
  • think3's engineers are based in Bologna, Italy.
  • products are sold through a growing worldwide network of distributors and VARs.

Sources:

  • think3's Website: http://www.thinkthree.com
  • Engineering Automation Report, "Inside the Industry" report by Steven Weisberg: http://www.eareport.com
  • news release titled "Joe Costello-led Upstart -- think3 -- Targets Millions of 2-D Designers with Powerful, Affordable 3-D Software That's Fun to Learn and Easy to Use" on think3's Website.
  • "The Monkey Wrench Conspiracy" video game, the first in a series of thinkfast learning software.