Thousands of Children Participate in Pier 1/UNICEF/Weekly Reader Greeting Card Contest

Strategic Insights -

The Pier 1/UNICEF/Weekly Reader Greeting Card Contest has received thousands of submissions from children across the United States, with the deadline for entries looming on April 11, 2004. The contest, open to children aged 13 and under, challenges young artists to create illustrations for an official UNICEF holiday card, with two grand-prize winners each receiving a trip to New York City for their family.

Key Takeaways:

  • The contest has received thousands of submissions from children across the United States.
  • The deadline for entries is April 11, 2004.
  • Two grand-prize winners will be chosen, one each in the age categories 8-13 and 7 and under, and their designs will be reprinted as official UNICEF cards.
  • The winners will receive a trip to New York City for their family.
  • One hundred percent of the proceeds from the sale of the cards will go to UNICEF.
  • The 2003 card contest theme was "Children's Dreams of Peace," and the winners' cards raised over $191,000 for UNICEF.
  • Pier 1 has raised nearly $20 million from the sale of UNICEF greeting cards since 1985, with 100 percent of the proceeds going to UNICEF.

Statistics:

  • 1,000 Pier 1 stores in the US will be distributing entry forms for the contest.
  • 10 days remain for children to submit their entries for the contest.
  • $191,000 was raised for UNICEF from the sale of the 2003 contest winners' cards.
  • $2 million was raised by Pier 1 for UNICEF from the sale of UNICEF cards during the 2003 holiday season.
  • Nearly $20 million has been raised from the sale of UNICEF greeting cards by Pier 1 since 1985.

Sources:

  • Pier 1 Imports press release (April 1)
  • U.S. Fund for UNICEF
  • Weekly Reader
  • PRNewswire