THQ and Nickelodeon Partner for SpongeBob SquarePants Video Games

Strategic Insights -

THQ, a renowned developer and publisher of interactive entertainment software, has entered into a multi-year licensing agreement with Nickelodeon to develop and publish video games based on the beloved SpongeBob SquarePants franchise. This partnership grants THQ the rights to create interactive games for various gaming platforms, including the Sony PlayStation3, Nintendo Wii, and Microsoft Xbox 360 consoles, as well as handheld systems and online gaming portals. The first game under this agreement, set to release in 2011, will take advantage of innovative features such as the Nintendo 3DS, THQ's uDraw GameTablet for Wii, and Kinect for Xbox 360, allowing for a controller-free gaming experience.

Key Takeaways:

  • THQ has been developing video games based on SpongeBob SquarePants since 2002, with recent top-performing titles including SpongeBob Boating Bash (2010) and SpongeBob Truth or Square (2009).
  • The new multi-year licensing agreement grants THQ the rights to develop and publish interactive games based on the SpongeBob SquarePants property for various gaming platforms.
  • The first game under this agreement will be designed to take advantage of innovative features such as Nintendo 3DS, THQ's uDraw GameTablet for Wii, and Kinect for Xbox 360, allowing for a controller-free gaming experience.
  • Martin Good, THQ Executive Vice President, Kids, Family, Casual and Global Online Services, expressed enthusiasm for continuing the long-standing relationship with Nickelodeon and delivering more SpongeBob SquarePants video game offerings for fans worldwide.
  • Manuel Torres, Senior Vice President, Global Toys, Video Games & Consumer Electronics, Nickelodeon Consumer Products, praised THQ's ability to bring the world of SpongeBob SquarePants to life in the interactive space and looked forward to introducing the next SpongeBob game adventure via THQ's uDraw GameTablet for Wii.

Statistics:

  • THQ has been developing video games based on SpongeBob SquarePants since 2002.
  • The recent top-performing titles include SpongeBob Boating Bash (2010) and SpongeBob Truth or Square (2009).
  • The first game under this agreement is scheduled for release in 2011.
  • The Nintendo 3DS, THQ's uDraw GameTablet for Wii, and Kinect for Xbox 360 are innovative features that will be utilized in the first game.

Sources:

  • [THQ Inc. and Nickelodeon Press Release]
  • [Nickelodeon Consumer Products]